School of Business Management

Bachelor of Business Administration with Honours


Bachelor of Business Administration (BBA) (Hons)

The programme of Business Administration with Honours is the earliest programme that offered when the university established in 1984. The programme offered was based on the consideration and research of various related programmes from the top universities in countries such as Great Britain, Canada, Australia and the United States of America. The courses have been modified and customized according to the needs in Malaysia with the aims to produce graduates who are skilful and knowledgeable in Malaysian business culture and administrative environment. This programme is continuously improved and monitored to meet the industrial requirements, and to instil deeper knowledge for graduates to be proficient in business administration. The mission of this programme is to cultivate professionals who are able to embrace business theories and put them into practice as well as able to identify and solve management problems nationally and internationally. Students will get the opportunity to go through a well-organized learning module that uses various high impact teaching and learning practices such as service learning, case study, problem-based learning, and industrial attachment. This programme also provides the opportunity for students to choose a minor of their interest offered by other programmes in UUM.

 BBA – Program Details


Our BBA program is a four-year, full-time career-oriented program designed to impart practical skills and knowledge in the area of Business Administration in order to prepare students for a wide range of careers in management fields. A range of concentrations in Accounting & Finance, Marketing, Entrepreneurship and HRM enables our students to gain in-depth, practical and functional knowledge which provides them with the transferable skills for full-time employment. Upon completion of their degree, the students  gather various skills namely, critical, analytical and logical thinking that help them in their future endeavors. 

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Academic Guide for Undergraduate Programmes

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Open for Registration
February / September  2021 Intake



School of Business Management

Status Programme:

Accredited by MQA & AACSB

Study Level

Bachelor Degree


February / September


4 years

Offered by campus:

UUM Sintok & UUMKL

Study Fees
*The stated fees are estimation on overall completion of the program. In any cases where there are credit exemptions, offered rebates or approval of scholarship applications, there will be considerable reduction in the fees.

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Program Overview

The aim of the Bachelor of Business Administration (BBA)  (Hons) program is to produce graduates in business administration who are both capable and ethical and at the same time able to apply knowledge and skills attained, within the context of business and general society
Program Goals
Career Prospect
Programme Learning Outcomes (PLOs)

Program Structure

Credit Hours
The programme is structured to encourage a multi‐disciplinary approach through a combination of various areas offered such as business, accounting and finance, management, entrepreneurship, economics, marketing, and quantitative. To be conferred the Bachelor of Business Administration with Honours [BBA (Hons)], a student must have completed and passed at least 129 credit hours . 
Program Component
Intake Schedule

BBA E-flyer

General Admission Requirements

University Admission
The general academic requirements for admission into undergraduate degree programmes of UUM is based on the highest academic qualifications.
Matriculation / Foundation

Program Admission Requirements

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Professional and Continuing Education Centre (PACE),
Universiti Utara Malaysia, 06010 Sintok, Kedah.
Phone: +604928 4628 / 4617       
Email: pace@uum.edu.my

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