Bachelor of Marketing with Honours - B.Mktg. (Hons)
B.Mktg. (Hons) - POGRAM DETAILS
Our Bachelor Marketing program is a four-year, full-time career-oriented program designed to impart practical skills and knowledge in the area of Marketing in order to prepare students for a wide range of careers in Marketing fields. A range of concentrations in Industrial Marketing, International Marketing, Service Marketing, Brand Management, Salesmanship, Integrated Marketing Communication & Marketing Management enables our students to gain in-depth, practical and functional knowledge which provides them with the transferable skills for full-time employment. Upon completion of their degree, the students gather various skills namely, critical, analytical and logical thinking that help them in their future endeavors.
Academic Guide for Undergraduate Programmes
February / September 2021 Intake
School of Business Management
Accredited by MQA & AACSB
February / September
Offered by campus:
*The stated fees are estimation on overall completion of the program. In any cases where there are credit exemptions, offered rebates or approval of scholarship applications, there will be considerable reduction in the fees.
The Bachelor of Marketing is introduced to create managers, leaders, and professionals who are knowledgeable and skillful in business and marketing, innovative, ethical, as well as able to apply the learned knowledge and business and marketing skill. Students will get the opportunity to go through a well-organized learning module that uses various high impact teaching and learning practices such as service learning, case studies, problem based learning, and industrial attachment. This programme also provides the opportunity for students to choose a minor of their interest offered by other programmes in UUM.
- Applying concepts, theories and marketing practices in marketing field in order to be able to generate ideas and excellent marketing strategy.
- Make use of the knowledge, skill, and methods learned to become an effective and excellent marketer or marketing professional
- To face and handle challenges in the marketing and business world.
Graduates of this program will have the opportunity to work as executive or marketing consultant, public relation officer, media and communication, product and brand managament executive, lecturer and so on either in public sector or private sector.
|PLO1||To acquire knowledge and understand the essential concepts and principles of market, competition and marketing environment|
|PLO2||To develop and implement marketing plan, strategies and tactics for organization competitiveness.|
|PLO3||To adhere and implement corporate social responsibilities in carrying out marketing activities.|
|PLO4||To adhere and able to demonstrate values and ethical consideration in developing and implementing marketing activities.|
|PLO5||To show good communication, leadership skills and interaction with members in the work task, consumers and other stakeholders in marketing|
|PLO6||To utilize analytical and critical thinking akills in developing and implementing marketing activities|
|PLO7||To identify market changes on a continuous basis and to adapt marketing strategies using the latest information technology applications|
|PLO8||To demonstrate managerial and entrepreneurial skills in marketing activities|
Bachelor Of Marketing (Honours) [B. Mktg (Hons)] programme consists of SIX (6) components. To be conferred the Bachelor of Marketing with Honours, a student must have completed at least 135 credit hours.
Bachelor Of Marketing (Honours) [B. Mktg (Hons)] programme consists of SIX (6) components as follows:
A. University Core
B. Program Core
C. Language Core
E. Program Elective
F. Free Elective
General Admission Requirements
- Gred C (NGMP 2.00) mata pelajaran Pengajian Am
- Gred C (NGMP 2.00) dalam dua (2) mata pelajaran lain
• PNGK Akademik sekurang-kurangnya 2.00
• PNGK Vokasional sekurang-kurangnya 2.67
• Kompeten semua modul vokasional