Overview
Bachelor of Marketing with Honours - B.Mktg. (Hons)
Introducing
B.Mktg. (Hons) - POGRAM DETAILS
Our Bachelor Marketing program is a four-year, full-time career-oriented program designed to impart practical skills and knowledge in the area of Marketing in order to prepare students for a wide range of careers in Marketing fields. A range of concentrations in Industrial Marketing, International Marketing, Service Marketing, Brand Management, Salesmanship, Integrated Marketing Communication & Marketing Management enables our students to gain in-depth, practical and functional knowledge which provides them with the transferable skills for full-time employment. Upon completion of their degree, the students gather various skills namely, critical, analytical and logical thinking that help them in their future endeavors.
Academic Guide for Undergraduate Programmes
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February / September 2021 Intake
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Institutes:
School of Business Management
Status Programme:
Accredited by MQA & AACSB
Study Level
Bachelor Degree
Intake:
February / September
Duration:
4 years
Offered by campus:
UUM Sintok
Study Fees
*RM33,600
*The stated fees are estimation on overall completion of the program. In any cases where there are credit exemptions, offered rebates or approval of scholarship applications, there will be considerable reduction in the fees.
Accredited by
Program Overview
The Bachelor of Marketing is introduced to create managers, leaders, and professionals who are knowledgeable and skillful in business and marketing, innovative, ethical, as well as able to apply the learned knowledge and business and marketing skill. Students will get the opportunity to go through a well-organized learning module that uses various high impact teaching and learning practices such as service learning, case studies, problem based learning, and industrial attachment. This programme also provides the opportunity for students to choose a minor of their interest offered by other programmes in UUM.
Program Structure
Bachelor Of Marketing (Honours) [B. Mktg (Hons)] programme consists of SIX (6) components. To be conferred the Bachelor of Marketing with Honours, a student must have completed at least 135 credit hours.
