SCHOOL OF BUSINESS MANAGEMENT

Bachelor of Marketing with Honours

Overview

Bachelor of Marketing with Honours - B.Mktg. (Hons)

B. Mktg (Hons) is introduced to create managers, leaders, and professionals who are knowledgeable and skillful in business and marketing, innovative, ethical, as well as able to apply the learned knowledge and business and marketing skill.
Bachelor of Marketing with Honours - B.Mktg. (Hons)

Introducing
B.Mktg. (Hons) - POGRAM DETAILS

Our Bachelor Marketing program is a four-year, full-time career-oriented program designed to impart practical skills and knowledge in the area of Marketing in order to prepare students for a wide range of careers in Marketing fields. A range of concentrations in Industrial Marketing, International Marketing, Service Marketing, Brand Management, Salesmanship, Integrated Marketing Communication & Marketing Management enables our students to gain in-depth, practical and functional knowledge which provides them with the transferable skills for full-time employment. Upon completion of their degree, the students  gather various skills namely, critical, analytical and logical thinking that help them in their future endeavors. 

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Academic Guide for Undergraduate Programmes

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Open for Registration
September 2020 Intake

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Institutes:

School of Business Management


Status Programme:

Accredited by MQA & AACSB


Study Level

Bachelor Degree


Intake:

February / September


Duration:

4 years

Offered by campus:

UUM Sintok 

Study Fees
*RM33,600
*The stated fees are estimation on overall completion of the program. In any cases where there are credit exemptions, offered rebates or approval of scholarship applications, there will be considerable reduction in the fees.

Accredited by

aacsb
MQA

Program Overview

Introduction

The Bachelor of Marketing is introduced to create managers, leaders, and professionals who are knowledgeable and skillful in business and marketing, innovative, ethical, as well as able to apply the learned knowledge and business and marketing skill. Students will get the opportunity to go through a well-organized learning module that uses various high impact teaching and learning practices such as service learning, case studies, problem based learning, and industrial attachment. This programme also provides the opportunity for students to choose a minor of their interest offered by other programmes in UUM.

Program Goals
Career Prospect
Programme Learning Outcomes (PLOs)
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Program Structure

Credit Hours

Bachelor Of Marketing (Honours) [B. Mktg (Hons)] programme consists of SIX (6) components. To be conferred the Bachelor of Marketing with Honours, a student must have completed at least 135 credit hours.

Program Component
Intake Schedule

General Admission Requirements

University Admission
The general academic requirements for admission into undergraduate degree programmes of UUM is based on the highest academic qualifications.
Matriculation / Foundation
STPM
STAM
Diploma

Program Admission Requirements

OFFICE ADDRESS :

Professional and Continuing Education Centre (PACE),
Universiti Utara Malaysia, 06010 Sintok, Kedah.
Phone: +604928 4628 / 4617       
Email: pace@uum.edu.my

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